STA.Social

STA.Social commissioned an end-to-end launch platform that connects interactive storytelling with premium physical apparel drops. They needed a unified digital look backed by a raw design framework.

I built the entire creative package out as a single solution. This setup ensures that the fast-paced design language moves naturally from technical web menus to high-quality vector typography and physical garment production.

The core logo layouts focus on geometric speed and bold typography. I built two distinct variations—a heavy stacked layout block alongside a clean, italicised white vector silhouette mark.

// Stacked Layout Variant

// Clean Vector Asset

To expand the brand identity past standard garments, I designed limited-edition collectible sticker packs. These print additions introduce an industrial, stamped texture directly into the campaign rollout.

// Industrial Stamp Variant

// Vinci O Niente Collectible Sticker

For the latest seasonal release, I designed a specialised team badge crest. Drawing inspiration from classic football club setups, it uses sharp stripes and star groupings to ground the look.

This crest functions as the main visual element across the range, linking the digital designs with high-quality embroidery details.

// Custom Seasonal Embroidered Crest Layout

Good apparel design relies on precise layouts before any garments are put into production.

These hand-drawn technical sheets detail the positioning measurements, custom side piping setups, pocket dimensions, and final logo stitching placement routes.

// Jersey Panel Outlines

// Kit Assembly Guide

// Shorts Spec Setup

I directed the campaign's promotional video sequences—shot by our friends at Lyfe Media —planning out the overall speed, shot compositions, and visual storytelling points.

The script uses low-angle framing and moving tracking shots to switch naturally between product feature close-ups and full lifestyle lookbook frames.

// Campaign Sequence Storyboard (Directed, Not Shot)

I directed the launch studio sessions, managing the set configurations, backdrop grids, lighting arrangements, and styling guides.

The side-by-side grid demonstrates the initial studio planning layout right next to the final lookbook output produced under my direction.

// Phase 01: Set Layout Plan

// Phase 02: Final Production Shot

The finished lookbook matches bold graphics with clean layout choices to create an engaging release experience.

// Lookbook Frame A

// Lookbook Frame B

// Lookbook Frame C

• Complete Brand Art Direction & Identity Mapping
• High-Performing Platform UI/UX Layout Infrastructure
• Custom Seasonal Club Emblem & Crest Engineering
• Technical Apparel Production Layout Sheets
• Campaign Video Sequence & Shoot Stage Direction